NPR ONE

UX + UI REDESIGN

NPR provides one of the leading digital platforms for news and entertainment through public radio.

With a growing interest and change of how people consume news, they have shifted their services to focus and accommodate to mobile and other responsive platforms.


THE PROBLEM

With a rise of podcast growth, their newest addition was launching the NPR One podcast app to further reach and accommodate the new era of millennial listeners. The current design has pain points:

  • Onboarding new users
  • Curating a library or suggested news feed
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HEURISTIC EVALUATION

CURATED CONTENT

Without customized content, users are recommended trending stations only during their first interaction

USER INTEREST

Users are not introduced to new stations or episodes based on their interests

MINIMALIST DESIGN

Minimalist Design The app is very intuitive with familiar UI patterns but there is minimal interaction sacrifices usability

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SKETCHING IT OUT

I identified features based on feasibility of what would make the biggest impact versus what would UI patterns would be easy to incorporate for users to make a definite podcast platform switch.

Key Features:

  • Onboarding
  • User input Topics
  • Library Playlist
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ONBOARDING

Effectively onboarding new users is served as a tool for them to successfully navigate through all the key features of the app.

Through visual clues and instructions, new users feel comfortable for an adaptive change versus switching back to a competitor's app out of familiarity.

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USER INPUT TOPICS

Users can add their specific interests.

Suggested episodes and stations are now based on their input versus what the app is suggesting.

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